Friday, July 1, 2011

Tradition meets Technology!!!


As described by all 'ligists' and 'ians', India is beyond doubt a continent.  A land of diversity. And as diverse as having people meandering in the cities half-naked in the name of fashion and nomads living scantily draped.

We have the best of traditions not just surviving but also thriving against all odds. The millennia old delicious food recipes, effective medicinal concoctions, exciting handicrafts, stunning architecture, flamboyant jewellery, exquisite draperies, and what not, are making the world look at India for the best resources. And,  it doesn’t stop with this. The fad of the last millennium technology is also not left behind by Indians.  Today Indians have contributed immensely to some of the finest developments in science and technology.
Many Western instruments have now become an integral part of Indian classical music concerts. Some of the leading technology brands have their manufacturing base in India. India is a major revenue earner for almost all the global companies.
The technology development and adoption by the Indian media and entertainment  industry is on par with the US. Mobile phones footprint is one of the largest in the world. Digital cinema filming and projection has a viral growth in India.

When we in India have about 55 crore mobile phone users, are we taking maximum advantage of this population? Are the mobile users deriving the full benefit of the mobile technology? Are the mobile service providers delivering what their consumers want? What kind of benefits can be provided to users? Who all can provide?
Ok, I can understand your impatience. You want to know, why am I writing about this in my blog? You all know am not an economist. Or a technologist. Or a mobile retailer. But most of you know me as a gadget freak or can be called a gizmo maniac.
Mobile service runs predominantly on GSM technology in India, sharing about 20% to CDMA technology. Now in India, Symbian platform based handsets enjoy an enviable share, but has slowly started losing the market to Android based phones. Thanks to Japan, Korea and Taiwan based brands, the prices are now affordable. For below 10,000 we get very good handsets with exciting features.
Now we need some great mobile apps. And mobile apps from across verticals. Mobile apps from banks, FMCG companies, service companies, media & entertainment companies, Govt. departments like Law & Order, Transport, Tourism, Electricity, PDS etc. And, we also need good apps from academicians, teachers, performing artistes too.
One such app will be unleashed in the next 2 weeks from Chennai. And I'm involved in it. What is my involvement in it? Did I conceive it, design it, develop  it? No. I just coordinated with the performing artiste and the developing team.
When I say performing artiste, I mean a Carnatic musician. I'll call him the GenX musician! Technomusician.  A first mover towards technology who leads the pack - definitely. A constant learner, for excellence. Wait for 3 more days to know more on this.
Can we call this the emergence of a technology tradition!!! 

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